When you sign up through the company’s app, Telly will ask for specific demographic, TV-viewing and lifestyle info, which the company will use to target addressable ads to individual households. Telly on Monday launched its reservation system at, promising to start shipping the first 500,000 free TVs to qualifying U.S. (Of course, Telly would want to take a cut of each transaction.) The omnipresent ads on Telly’s TVs makes them far more valuable than traditional video advertising, Pozin argued: “We’re not just running 15-second prerolls.”Īt some point, Pozin suggested, Telly users could place real-time sports bets on the second screen, or, say, order a pizza from Pizza Hut. Read More: The Best 4K TVs to Buy This Year

“The business will be entirely supported by advertising and affiliate revenue.”

“Telly is giving away the device completely free,” said Pozin, the company’s founder and CEO. And, critically, Telly’s second screen features a dedicated space on the right-hand side that will display advertising - ads you can’t skip past and ads that stay on the screen the whole time you’re watching TV… and even when you’re not. What’s new and different: The unit has a 9-inch-high second screen, affixed to the bottom of the set, which is real estate Telly will use for displaying news, sports scores, weather or stocks, or even letting users play video games.

Free video 4k